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Defining brand positioning and narrative. Strategic consulting on brand differentiation. Development of brand identity, digital concept, and communication assets.
Brand Strategy
Communication Strategy
Brand Identity
Digital Concept
Go-to-Market Communications
Allianz Foundation
Strategic brand consulting at the foundation’s inception. Development of the brand concept, digital platform, and launch communications – from initial messaging to go-live.
Brand Strategy
Communication Strategy
Brand Identity
Launch Campaign
Editorial Strategy
Event Production
Jonas has built brands, positioned organizations, supported market entries, developed campaigns, launched digital platforms, led political campaigns, taught at universities, and received awards. As co-founder and former Executive Creative Director of the agency BALLHAUS WEST, he has worked at the intersection of strategy and creativity for over 15 years. His expertise spans sustainability, climate, mobility, justice, and social cohesion. Today, he advises and supports:
Purpose-driven startups & companies
Foundations & public institutions
NGOs, initiatives & associations
Creative agencies & consultancies
Clients include Allianz Foundation, Accenture, Action Against Hunger, Berlin Institute of Health, Bertelsmann Stiftung, Bread for the World, German Federal Ministry of Health, German Federal Ministry for the Environment, The Green Party, German Trade Union Confederation (DGB), FitX, FragDenStaat, Frankfurt Book Fair, Yellow Pages, Germanwatch, GIZ, Gorki Theater, Greenpeace, HTW Dresden, IG Metall, Keyence Germany, Mein Grundeinkommen, Misereor, NABU, Oikocredit, Oxfam, SPD Berlin, Polytechnische Gesellschaft Foundation, Federation of German Consumer Organisations (vzbv), WWF, and more.
Messaging, narrative, and communication goals. Brand and concept development for the event and its outreach campaign.
Brand Strategy
Visual Identity
Communication Strategy
Event Concept
Event Production
Campaign Assets
Initiative Lieferkettengesetz
Development of a grassroots campaign and participatory format. Topic research, messaging, and copy strategy.
Campaign Strategy
Participation Format
Messaging & Copywriting
limonahde
Strategic brand positioning and identity development. Naming, messaging, and design system.
Brand Strategy
Naming
Messaging
Visual Identity
Launch Communications
Pilotprojekt Grundeinkommen
Brand and narrative development for the study. Editorial concept, campaign materials, and promotional video.
Brand Development
Brand Identity
Editorial Strategy
Editorial & Copywriting
Campaign Development
Spot Production