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Jonas Lieder is a Creative Director, Concept Developer, and Brand Strategist.

Brand Positioning

Campaign & Creative Concept

Creative Direction

Strategy Development

Purpose, Mission & Narrative

Storytelling

Format Development

Workshops & Sparring

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Defining brand positioning and narrative. Strategic consulting on brand differentiation. Development of brand identity, digital concept, and communication assets.

Brand Strategy

Communication Strategy

Brand Identity

Digital Concept

Go-to-Market Communications

Allianz Foundation

Strategic brand consulting at the foundation’s inception. Development of the brand concept, digital platform, and launch communications – from initial messaging to go-live.

Brand Strategy

Communication Strategy

Brand Identity

Launch Campaign

Editorial Strategy

Event Production

Jonas has built brands, positioned organizations, supported market entries, developed campaigns, launched digital platforms, led political campaigns, taught at universities, and received awards. As co-founder and former Executive Creative Director of the agency BALLHAUS WEST, he has worked at the intersection of strategy and creativity for over 15 years. His expertise spans sustainability, climate, mobility, justice, and social cohesion. Today, he advises and supports:

Purpose-driven startups & companies

Foundations & public institutions

NGOs, initiatives & associations

Creative agencies & consultancies

Clients include Allianz Foundation, Accenture, Action Against Hunger, Berlin Institute of Health, Bertelsmann Stiftung, Bread for the World, German Federal Ministry of Health, German Federal Ministry for the Environment, The Green Party, German Trade Union Confederation (DGB), FitX, FragDenStaat, Frankfurt Book Fair, Yellow Pages, Germanwatch, GIZ, Gorki Theater, Greenpeace, HTW Dresden, IG Metall, Keyence Germany, Mein Grundeinkommen, Misereor, NABU, Oikocredit, Oxfam, SPD Berlin, Polytechnische Gesellschaft Foundation, Federation of German Consumer Organisations (vzbv), WWF, and more.

Kongress der Gesellschaft

Messaging, narrative, and communication goals. Brand and concept development for the event and its outreach campaign.

Brand Strategy

Visual Identity

Communication Strategy

Event Concept

Event Production

Campaign Assets

Initiative Lieferkettengesetz

Development of a grassroots campaign and participatory format. Topic research, messaging, and copy strategy.

Campaign Strategy

Participation Format

Messaging & Copywriting

limonahde

Strategic brand positioning and identity development. Naming, messaging, and design system.

Brand Strategy

Naming

Messaging

Visual Identity

Launch Communications

Pilotprojekt Grundeinkommen

Brand and narrative development for the study. Editorial concept, campaign materials, and promotional video.

Brand Development

Brand Identity

Editorial Strategy

Editorial & Copywriting

Campaign Development

Spot Production