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Positioning, brand narrative and corporate identity for a Berlin ClimateTech spin-out focused on supply-chain decarbonisation — from investor story to launch communications. Outcomes: €1m seed investment from HTGF and pitch deck featured by Business Insider Gründerszene as a best-practice case.
Positioning
Brand Narrative
Corporate Identity
Investor Story
Web Concept
Launch Communications
Allianz Foundation
Organisational narrative and brand development for the founding phase of a €100m foundation, active in 13 countries at the intersection of people, planet and society. Founding pitch deck, positioning, corporate identity, online platform and launch communications. The foundation now deploys €5–11m annually across 60–75 funding projects in Europe and the Mediterranean.
Organisational Narrative
Positioning
Brand Development
Corporate Identity
Launch Communications
Jonas works on strategy, concept and narrative for mission-driven organisations. He develops positioning and narratives, leads brands, and translates complex topics into effective communications. His work combines strategic clarity with creative practice.
He co-founded BALLHAUS WEST and served as Head of Creative (2013–2018), building and leading an interdisciplinary team of 15 across strategy, design, copy and digital. He taught Brand Management at HTW Dresden, and his work has received multiple awards, including the Politikaward 2019, the German Brand Award 2018 (Best of Best) and the Econ Award 2017.
His work focuses on climate, democracy, sustainability, technology and society, human rights and social cohesion. Since 2019, he has worked independently across 18+ engagements for foundations, NGOs, alliances and ventures.
He has worked with Allianz Foundation, Accenture, Action Against Hunger, Berlin Institute of Health, Bertelsmann Stiftung, Bread for the World, the German Federal Ministry of Health, the German Federal Ministry for the Environment, Alliance 90/The Greens, the German Trade Union Confederation, FragDenStaat, the Frankfurt Book Fair, Germanwatch, GIZ, Maxim Gorki Theater, Greenpeace, HTW Dresden, IG Metall, Mein Grundeinkommen, Misereor, NABU, Oikocredit, Oxfam, SPD Berlin, Stiftung Polytechnische Gesellschaft, the Federation of German Consumer Organisations and WWF.
Strategic brand and communications advisory for one of Germany's most visible NGOs on Universal Basic Income. Narrative development, campaigns and public engagement formats — including the launch publication and event identity for the three-year DIW Berlin study "Pilotprojekt Grundeinkommen". Outcomes: over 1 million applications in 72 hours, published study findings (2024), reset of the public debate on basic income.
Strategic Advisory
Narrative Development
Brand Development
Public Engagement
Editorial Design
Event Identity
Initiative Lieferkettengesetz
Brand and campaign development for a civil-society coalition of 120+ NGOs, churches and trade unions advocating for global supply-chain due diligence. Narrative and communication architecture that translated complex legal and economic content into an accessible public story. Outcomes: 222,000+ petition signatures, contribution to the German Supply Chain Act (2021) and the EU CSDDD directive (2024).
Coalition Communications
Campaign Development
Narrative Architecture
Civic Engagement
Public Engagement